Dell - Clear Advice Advert

One of the main points of Dell's social media strategy is that it is easy to communicate to the customer and for the customer to talk to them!

The Dell video below is clearly having fun at how technology can not always be understood

Dell - Social Media through the years

Dell is one of the founding organisation when it came to using social media as part of their business strategy. The timeline below outlines Dell's journey through different Social Media platforms to where they're today.

Direct2Dell - Dell's blog was launched for the main purpose to better communicate with customers and create conversations. This was followed up by IdeaStorm - a website with the purpose to get direct feedback from customers through voting and evaluations of products.

These two social media program are acknowledged as the cornerstones of the beginning of Dell on Social Media. I have included the link below if you'd like to have a better look at the timeline

http://en.community.dell.com/cfs-file/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-07/1108.Social-Business-Graphic-_2800_2_2900_.png