Hashtags

                                                

Flinders University have this year created a 'Flinders Laneway' for their staff and students full of food vans and coffee carts one of the ways in which they go about advertising this on social media besides the adverts on the University facebook page is by creating hashtags and having them displayed around the university as seen in the picture. Through doing this they are creating interaction between their target market with their brand while also creating ways in which people can spread the word of the new facilities

                                             

Easter!

Hey everyone

Hope you'll had a good Easter away or at home or if you don't celebrate just enjoyed the break!

I myself had a lovely Easter and went to a local football game the team I support Glenelg Football Club had been using social media marketing platforms in the lead up to the game so as to advertise their game both through their Facebook page and by creating an event that people could click attending and then invite their Facebook friends aswell.

Glenelg Football Club Event

Purely For You

Dell - Add Campaign

This video by Dell shows them marketing towards a Gen Y demographic and they're doing this through the use of Social Media! Specifically YouTube and with over 35,000 views while not Dell's most successful video campaign still not a bad effort. 

Social Media Marketing only work for an organisation if it can reach the right people and Dell using a platform known as widely popular to its target audience to advertise a product was the correct move for their social media marketing plan.