Dell - Add Campaign
This video by Dell shows them marketing towards a Gen Y demographic and they're doing this through the use of Social Media! Specifically YouTube and with over 35,000 views while not Dell's most successful video campaign still not a bad effort.
Social Media Marketing only work for an organisation if it can reach the right people and Dell using a platform known as widely popular to its target audience to advertise a product was the correct move for their social media marketing plan.
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