Dell Beginnings

This video by Dell using social media platform YouTube, isn't about a product itself or even the organisation as a whole but it is an example of how social media marketing can still be used as a great tool for brand awareness for you organisation.

Dell - Clear Advice Advert

One of the main points of Dell's social media strategy is that it is easy to communicate to the customer and for the customer to talk to them!

The Dell video below is clearly having fun at how technology can not always be understood

Dell - Lollipop Advert

Dell uses a number of different social media platforms to upload advertisements for its brand and product. The video below shows the Dell colourful Inspiron Laptops to the tune of a 1958 hit song Lollipop

Dell - Social Media through the years

Dell is one of the founding organisation when it came to using social media as part of their business strategy. The timeline below outlines Dell's journey through different Social Media platforms to where they're today.

Direct2Dell - Dell's blog was launched for the main purpose to better communicate with customers and create conversations. This was followed up by IdeaStorm - a website with the purpose to get direct feedback from customers through voting and evaluations of products.

These two social media program are acknowledged as the cornerstones of the beginning of Dell on Social Media. I have included the link below if you'd like to have a better look at the timeline

http://en.community.dell.com/cfs-file/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-07/1108.Social-Business-Graphic-_2800_2_2900_.png

Dell 'Join the Conversation'

Dell is a well known technological company who promise to 'Listen, Learn and Deliver' technological solutions to their customers wherever and whoever they're in the world.
Dell has run a very successful social media campaign over the years often telling their customers to 'Join the conversation'

It is stated on Dell's website that they have more then 25,000 conversations going on with their customers gaining ideas and insights straight from the people using all their products. Which is all about this two way (feedback), they have a Social Media Listening Command Center, the video below gives a brief tour of centre and an explanation of what it does .

Dell uses social media marketing to help promote products as much as it uses it to help promote the Dell brand itself they offer customer support directly through their Facebook page. Dell also have 16 global twitter accounts dedicated to helping and communicating with customers such as @DellOutlet and @DellCares which are involved in sales and customer service respectively, not to mention all the other country and region specific accounts.

If you want to know more about Dell's social media you can check out this link http://www.dell.com/learn/us/en/uscorp1/corp-comm/dell-social-media

Social Media in Business?

It is easily arguable that the most known platforms of social media are Facebook, Twitter and Youtube. But Social Media is so much more it's sharing, participation, entertainment, community, publishing, commerce. It involves communication, collaboration, internet/online, two-way.

Social Media is a another way for organisations to market their products and brand through Social Media Marketing, they can also use their social media platforms to gather research on target audiences and other information which can be useful in creating a Social Media Marketing Strategy for their organisation or product.