Dell is a well known technological company who promise to 'Listen, Learn and Deliver' technological solutions to their customers wherever and whoever they're in the world.
Dell has run a very successful social media campaign over the years often telling their customers to 'Join the conversation'
It is stated on Dell's website that they have more then 25,000 conversations going on with their customers gaining ideas and insights straight from the people using all their products. Which is all about this two way (feedback), they have a Social Media Listening Command Center, the video below gives a brief tour of centre and an explanation of what it does .
Dell uses social media marketing to help promote products as much as it uses it to help promote the Dell brand itself they offer customer support directly through their Facebook page. Dell also have 16 global twitter accounts dedicated to helping and communicating with customers such as @DellOutlet and @DellCares which are involved in sales and customer service respectively, not to mention all the other country and region specific accounts.
If you want to know more about Dell's social media you can check out this link http://www.dell.com/learn/us/en/uscorp1/corp-comm/dell-social-media
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