Dell uses a number of different social media platforms to upload advertisements for its brand and product. The video below shows the Dell colourful Inspiron Laptops to the tune of a 1958 hit song Lollipop
wow, 1,508,878 views on this YouTube video. This commercial is a unique way to engage with their consumers. To me the market segment they are targeting would be high school aged kids or even uni students with the cool colors that this product comes in.
I agree completely that they're going towards a certain audience with this advert and product the fact that they've used Youtube as one of their main marketing platform shows that we aren't far off the mark with our thoughts
wow, 1,508,878 views on this YouTube video. This commercial is a unique way to engage with their consumers. To me the market segment they are targeting would be high school aged kids or even uni students with the cool colors that this product comes in.
ReplyDeleteI agree completely that they're going towards a certain audience with this advert and product the fact that they've used Youtube as one of their main marketing platform shows that we aren't far off the mark with our thoughts
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