Social Media in Business?

It is easily arguable that the most known platforms of social media are Facebook, Twitter and Youtube. But Social Media is so much more it's sharing, participation, entertainment, community, publishing, commerce. It involves communication, collaboration, internet/online, two-way.

Social Media is a another way for organisations to market their products and brand through Social Media Marketing, they can also use their social media platforms to gather research on target audiences and other information which can be useful in creating a Social Media Marketing Strategy for their organisation or product.