Organisations and Social Media

How does your organisation use social media marketing in their business. Is it encouraged for every team to do it or is run specifically out of a marketing area?

At BAE it is encouraged that all teams use their chosen social media platforms to spread the message about the different area of the business to the people in their industryy the public and many more.

There isn't a prefered universal method into how social media marketing should be done as every organisation is different with different objectives and target areas. Though it is important as a person in your organisation that you think whether or not the current way of doing social media marketing in your organisation is really all that effective and/or efficient, is it achieving the most it could achieve.

#Trends #Hashtags

Does Social Media Marketing have to be just for orgainsation? No! It can be utilised for any purpose such as #LeanInTogether a hashtag created to link yogether all types information on social media about the campaign started by Sheryl Sandberg of female empowerment. Lean In Together is all about men supporting  equality with the hashtag being used to share information and tips to men about supporting women and furthering equality. It utilise social media marketing as a conerstone in delivering in its message and would be consider integral to its success in reaching a large audience. #LeanInTogether is just one example of the success social media marketing can play in situations outside of a business enviroment.

Platforms???

Which one?

The thing with Social Media is that it is so vasts there are so many different kinds of platforms even if they share similar attributes, there are just so many that it can be overwhelming in deciding which should be used for an organisations social media marketing.

There are many factors that depend on obviously popularity of the platform, will you find your target audience on it? Does it have the ability to be useful to achieving the desired objectives or is it lacking in the ability to communicate your message. 

Facebook Game Adverts

A very useful tool that a number of game organisation use is to advertise through social media on Facebook there products. They have the ability to narrow and direct their social media marketing efforts towards a certain audience in using facilities already available to them from the particular social media platforms.

Facebook and a number of its connected apps in particular allows organisation to view information which is available on a users public profile. This intern gives organisation information on a large variety of users so as to know which would be considered appealing to them. The image below offers an example of Facebook's way of recommending games after viewing and analysing the users details and other games it has accessed through Facebook.

Is your message getting out there?

Its' something anyone with a social media marketing plan needs to ask themselves, If what they are presenting on the different mediums/platforms is being seen or even being seen by the right people. Especially in this age where there is so much going on in social media people may not even be reading your post or tweet or just scrolling past. It isn't something easily checked yes there are methods spoken about to try and calculate the 'value' of each post/tweet such as your numbers of followers divide the number of views. Though do they give an actual indication of achieving what you set out to do or just indicate how many people have seen (skimmed) the post or tweet. Then there is re-tweets, shares, plus's and likes and all the methods each individual platform creates so as to make it easier for people to identify if someone agrees/enjoys the post. Its still not a full proof way to understand if you've accomplished what was set out to be achieved.