Does Social Media Marketing have to be just for orgainsation? No! It can be utilised for any purpose such as #LeanInTogether a hashtag created to link yogether all types information on social media about the campaign started by Sheryl Sandberg of female empowerment. Lean In Together is all about men supporting equality with the hashtag being used to share information and tips to men about supporting women and furthering equality. It utilise social media marketing as a conerstone in delivering in its message and would be consider integral to its success in reaching a large audience. #LeanInTogether is just one example of the success social media marketing can play in situations outside of a business enviroment.
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