Facebook Game Adverts

A very useful tool that a number of game organisation use is to advertise through social media on Facebook there products. They have the ability to narrow and direct their social media marketing efforts towards a certain audience in using facilities already available to them from the particular social media platforms.

Facebook and a number of its connected apps in particular allows organisation to view information which is available on a users public profile. This intern gives organisation information on a large variety of users so as to know which would be considered appealing to them. The image below offers an example of Facebook's way of recommending games after viewing and analysing the users details and other games it has accessed through Facebook.