How does your organisation use social media marketing in their business. Is it encouraged for every team to do it or is run specifically out of a marketing area?
At BAE it is encouraged that all teams use their chosen social media platforms to spread the message about the different area of the business to the people in their industryy the public and many more.
There isn't a prefered universal method into how social media marketing should be done as every organisation is different with different objectives and target areas. Though it is important as a person in your organisation that you think whether or not the current way of doing social media marketing in your organisation is really all that effective and/or efficient, is it achieving the most it could achieve.
Does Social Media Marketing have to be just for orgainsation? No! It can be utilised for any purpose such as #LeanInTogether a hashtag created to link yogether all types information on social media about the campaign started by Sheryl Sandberg of female empowerment. Lean In Together is all about men supporting equality with the hashtag being used to share information and tips to men about supporting women and furthering equality. It utilise social media marketing as a conerstone in delivering in its message and would be consider integral to its success in reaching a large audience. #LeanInTogether is just one example of the success social media marketing can play in situations outside of a business enviroment.
The thing with Social Media is that it is so vasts there are so many different kinds of platforms even if they share similar attributes, there are just so many that it can be overwhelming in deciding which should be used for an organisations social media marketing.
There are many factors that depend on obviously popularity of the platform, will you find your target audience on it? Does it have the ability to be useful to achieving the desired objectives or is it lacking in the ability to communicate your message.
A very useful tool that a number of game organisation use is to advertise through social media on Facebook there products. They have the ability to narrow and direct their social media marketing efforts towards a certain audience in using facilities already available to them from the particular social media platforms.
Facebook and a number of its connected apps in particular allows organisation to view information which is available on a users public profile. This intern gives organisation information on a large variety of users so as to know which would be considered appealing to them. The image below offers an example of Facebook's way of recommending games after viewing and analysing the users details and other games it has accessed through Facebook.
Its' something anyone with a social media marketing plan needs to ask themselves, If what they are presenting on the different mediums/platforms is being seen or even being seen by the right people. Especially in this age where there is so much going on in social media people may not even be reading your post or tweet or just scrolling past. It isn't something easily checked yes there are methods spoken about to try and calculate the 'value' of each post/tweet such as your numbers of followers divide the number of views. Though do they give an actual indication of achieving what you set out to do or just indicate how many people have seen (skimmed) the post or tweet. Then there is re-tweets, shares, plus's and likes and all the methods each individual platform creates so as to make it easier for people to identify if someone agrees/enjoys the post. Its still not a full proof way to understand if you've accomplished what was set out to be achieved.
Flinders University have this year created a 'Flinders Laneway' for their staff and students full of food vans and coffee carts one of the ways in which they go about advertising this on social media besides the adverts on the University facebook page is by creating hashtags and having them displayed around the university as seen in the picture. Through doing this they are creating interaction between their target market with their brand while also creating ways in which people can spread the word of the new facilities
Hope you'll had a good Easter away or at home or if you don't celebrate just enjoyed the break!
I myself had a lovely Easter and went to a local football game the team I support Glenelg Football Club had been using social media marketing platforms in the lead up to the game so as to advertise their game both through their Facebook page and by creating an event that people could click attending and then invite their Facebook friends aswell.
This video by Dell shows them marketing towards a Gen Y demographic and they're doing this through the use of Social Media! Specifically YouTube and with over 35,000 views while not Dell's most successful video campaign still not a bad effort.
Social Media Marketing only work for an organisation if it can reach the right people and Dell using a platform known as widely popular to its target audience to advertise a product was the correct move for their social media marketing plan.
This video by Dell using social media platform YouTube, isn't about a product itself or even the organisation as a whole but it is an example of how social media marketing can still be used as a great tool for brand awareness for you organisation.
Dell uses a number of different social media platforms to upload advertisements for its brand and product. The video below shows the Dell colourful Inspiron Laptops to the tune of a 1958 hit song Lollipop
Dell is one of the founding organisation when it came to using social media as part of their business strategy. The timeline below outlines Dell's journey through different Social Media platforms to where they're today.
Direct2Dell - Dell's blog was launched for the main purpose to better communicate with customers and create conversations. This was followed up by IdeaStorm - a website with the purpose to get direct feedback from customers through voting and evaluations of products.
These two social media program are acknowledged as the cornerstones of the beginning of Dell on Social Media. I have included the link below if you'd like to have a better look at the timeline
Dell is a well known technological company who promise to 'Listen, Learn and Deliver' technological solutions to their customers wherever and whoever they're in the world.
Dell has run a very successful social media campaign over the years often telling their customers to 'Join the conversation'
It is stated on Dell's website that they have more then 25,000 conversations going on with their customers gaining ideas and insights straight from the people using all their products. Which is all about this two way (feedback), they have a Social Media Listening Command Center, the video below gives a brief tour of centre and an explanation of what it does .
Dell uses social media marketing to help promote products as much as it uses it to help promote the Dell brand itself they offer customer support directly through their Facebook page. Dell also have 16 global twitter accounts dedicated to helping and communicating with customers such as @DellOutlet and @DellCares which are involved in sales and customer service respectively, not to mention all the other country and region specific accounts.
If you want to know more about Dell's social media you can check out this link http://www.dell.com/learn/us/en/uscorp1/corp-comm/dell-social-media
It is easily arguable that the most known platforms of social media are Facebook, Twitter and Youtube. But Social Media is so much more it's sharing, participation, entertainment, community, publishing, commerce. It involves communication, collaboration, internet/online, two-way.
Social Media is a another way for organisations to market their products and brand through Social Media Marketing, they can also use their social media platforms to gather research on target audiences and other information which can be useful in creating a Social Media Marketing Strategy for their organisation or product.
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